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Apple Takes Shots at Microsoft With iPad Air, Software
Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today. Apple executives—led by CEO Tim Cook—at today’s keynote event to unveil the iPad Air took every opportunity to insult...
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Ad of the Day: Walter White Will Make You Want to Buy an iPad Air
It’s been nearly four weeks since the finale of AMC’s Breaking Bad, and the show’s fans are now going through a withdrawal nearly as intense as when Jesse quit the H and got shipped off to rehab. (But...
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Is Apple Set to Take On TV?
Tim Cook hinted today that Apple is well-positioned to take over the TV. Speaking during an earnings call with Wall Street analysts, who asked what new product categories Apple would step into in...
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Infographic: Holiday Guide to Mobile Marketing
With Thanksgiving only 10 days away, how will mobile will affect in-store and e-commerce sales during the holiday season? The true "Year of Mobile" occurred sometime in the last several years, though...
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Viddiverse Is Designed to Be a YouTube/Vine for Kids
"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up begging them to stop...
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Newt Gingrich Leads a Totally Digital Lifestyle
SpecsWho Newt GingrichAge 70Accomplishments Co-host on CNN’s Crossfire (weeknights at 6:30); author; co-founder of Gingrich Productions; former Speaker of the U.S. House of RepresentativesBase...
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These Intimate, Globe-Spanning iPad Ads are Apple's Best in a Long While
Apple updates its "Your Verse" iPad campaign with a pair of gorgeous 60-second spots focused on the tablet's ability to facilitate music creation and help users travel the globe. One ad presents...
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One of the World's Most Expensive Auto Brands Just Shot an Ad Entirely on...
Of all the brands to prove that video productions don't have to be elaborate, overpriced boondoggles, the last name you'd expect would be Bentley. And yet here we are, with a slick short film shot...
View ArticleAdweek's Top 5 Commercials of the Week: May 23-30
From the horror of domestic violence to uplifting scenes of domestic bliss, this week's best ads show very different sides of life and the human condition. Adidas's most famous Argentinian brand...
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Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience
Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that...
View ArticleCats Like Tablet Games, Too
It's common knowledge by now that the intuitive design of tablets has opened up gaming to everyone from infants to the elderly, but there's one group using tablet gaming apps that may still surprise...
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Apple's Powerful 'Your Verse' Campaign Rolls On, From Beijing and Through...
Apple is sticking with a good thing, continuing the rollout of its "Your Verse" campaign with two new stories about how people around the world are using iPads as tools to support their passions. In...
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Adrien Brody Has No Time for Your Facebook Friend Request
SpecsWho Adrien BrodyAge 41Accomplishments Stars as Harry Houdini in History’s two-part biopic, Houdini (airs Sept. 1 and 2 at 9 p.m.); winner of the Academy Award for Best Actor in The Pianist (2002);...
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Microsoft's Marketing Totally Backfired When CNN Used Its Devices as iPad Stands
Microsoft's Surface Pro 3 had a bad election night on CNN when the on-air talent used the device to prop up their iPads. Microsoft was a CNN partner as the results poured in, but any positive...
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Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds
Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community to open the...
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